For its coveted #Heineken100 program, now in its 8th year, Heineken has called on pioneering streetwear brand A Bathing Ape to launch a limited-edition four-piece capsule collection. The goods are made up of a Coach Jacket, featuring BAPE's signature camo print on the exterior with a Heineken-green camo lining; Half-Zip Pullover Shark Hoodie, accented with pops of Heineken green and a black-on-black #Heineken100 crest on the sleeve; and a graphic tee featuring a screen-printed Ape Head logo with Heineken-green accents and limited-edition #Heineken100 seal. A co-branded Six-Pack Bottle Carrier rounds out the range.
For the first time ever, these #Heineken100 products will be available for purchase. Consumers aged 21 and older can shop the goods at a pop-up shop in New York City on December 12th. Follow Heineken's Instagram for details.