While the average person is sound asleep during the late-night hours, the creative views this time as an opportunity to work unfettered. That's the concept that drives "3:AM," a video series and accompanying event activations made in partnership between Reebok and Foot Locker. The project is previewed through the following video teaser, featuring the Harlem rapper Cam’ron and Brooklyn artist Trevor "Trouble" Andrew, both of whom find inspiration from the unique hum of the city that never sleeps.
Both Cam'ron and Trevor will officially kick off the first chapter of "3:AM" at a private event at Foot Locker's NYC33 space on December 12. Look for "3:AM" to make stops in other U.S. cities throughout 2018, with Atlanta next on the itinerary. Each city will see Reebok partnering with like-minded creatives on new collaborative content and projects taking inspiration from late-night sessions. Visit reebok.com for more information.