Style was a fluid concept in 2017. Established brands explored new avenues of creativity and commerce, while the upstarts waged campaigns for your hard-earned dollar by shaking off expectations and perceived limitations. Nike helped to prove that the NBA is the sports of league of the future. Noah showed that tailored menswear could coexist with hoodies and graphic tees. Fear of God launched a massive 5th Collection that revealed Jerry Lorenzo was a named to be reckoned. And Ronnie Fieg's presentation at NYFW raised the bar for everyone. Check out our top stories in style for 2017.
The collection highlighted what Nike's outdoor-focused line does best: merging a forward-thinking avant-garde sensibility with functionality and utility. The beauty of the designs are found in the weighing of those competing interests, and the Holiday 2017 collection achieved that balance with finished products intended to communicate "who you are and what you're about," according to designer Errolson Hugh.
Supreme is more popular than ever, and instead of opening a new store in San Francisco or Chicago, the retailer doubled down on NYC with a new Brooklyn location. It's a calculated -- and smart -- strategy, demonstrating to its core audience that the Big Apple is still where the brand's beating heart resides.
Kanye West debuted YEEZY Season 5 in a successful NYFW presentation that miraculously started on time. The assortment shrugged off the post-apocalyptic aesthetic of past collections and instead placed the focus on the sportier Calabasas line, including the world's most coveted track pants and new YEEZY runners.
Under the auspices of Japanese retail chain UNIQLO, Charles M. Schulz's beloved Peanuts gang received the signature KAWS treatment. The iconic characters were reinterpreted on graphic tees with Xed out eyes, while Snoopy got special treatment in the form of a plush toy in two sizes. A black-and-white version of the collection would drop later in the year.
Patagonia is the brand that crosses all lines. Millennials and Boomers, factory workers and Silicon Valley engineers, they all love the brand's puffer vests and fleece jackets. In 2017, the outdoor brand expanded its purview by launching its first workwear line, made with durable, hard-wearing materials in timeless styles. Odds are even as to whether the pieces are actually worn during manual labor.
NBA basketball today is not the sport your dad grew up with. The concept of half-court defense has given way to spacing and ball movement. Nike's NBA uniforms reflects the modern game, doing away with "home" and "away" uniforms while introducing new themes, like "Statement Edition" unis for important games.
Stone Island launched its first U.S. store in Los Angeles in early 2016. The Italian brand quickly outgrew that space and relocated to a new building in the same neighborhood, one spanning 5,300 square feet to make it the world's largest Stone Island store.
Through a partnership with online retailer MR PORTER, Noah launched an exclusive collection featuring rugby shirts, hoodies and graphic tees. For the savvy shopper, the real star of the show is the suiting, using traditional premium fabrics -- including donegal wool and camel hair -- and bold double-breasted jackets.
Back in September, Ronnie Fieg returned to NYFW with the Kith Sport runway show, featuring a total of 100 looks to surpass his previous effort, the Kithland show and its 90 distinct looks. The presentation featured standalone Kith products and a number of collaborations, including a first look at a Nike joint venture through cameo appearances by LeBron James and Scottie Pippen.
Denim may not be the first fabric that comes to mind when it comes to technical outerwear, but leave it to The North Face Urban Exploration to make that bit of alchemy possible. The brand's Tech Denim Collection showcased the heritage fabric on multiple jackets and shirting, all releasing under a Japanese streetwear-influenced line called the Black Series.
11. Awake NY
Once Angelo Baque left his post as brand director of Supreme, he was able to devote more time to Awake NY, the label he started back in 2013. Its products were initially hard to come by, as they were previously available only through Japan's SHIPS JET BLUE, but in 2017, Baque launched an online store for U.S. shoppers and retail partnerships with the likes of Union, Patta, Slam Jam and more.
Founder and designer Jerry Lorenzo has managed to establish Fear of God as a menswear force in just four short years. Today, his hoodies and track pants are seen on various rappers and NBA athletes, as well as the occasional daytime talk show host. If anything, it was this year's massive 5th Collection that won Lorenzo a slew of new converts. Featuring a total of 96 looks -- including a $300 New Era fitted -- the release signaled the arrival of a distinctive new voice in menswear.