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adidas Originals Launches 2018 Chapter of "Original Is Never Finished" Film Series

Featuring A$AP Ferg, Dua Lipa, Nick Young and more
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Image via: adidas

Image via: adidas

In 2017, adidas Originals unleashed the first salvo of its "Original Is Never Finished" film series, a campaign that sought to answer the question of what it means to be original. The Three Stripes resumes its mission in 2018, revealing the latest chapter of Original Is Never Finished, building upon what came before while setting the stage for what comes next. The 2018 chapter, just unveiled today, covers the worlds of music, sport and style. You'll see Dua Lipa geared up in adicolor; A$AP Ferg as he unboxes various generations of the iconic EQT silhouette, including the EQT BASK ADV; and Nick Young stunting in a pair of Crazy BYWs. See those luminaries and more in the video below.