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Reebok Taps Publish Brand to Rework the Classic Leather and Club C Ultraknit

For a collection entitled "Now/Never/Forever"
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Image via: Publish Brand

Image via: Publish Brand

Reebok has joined forces once with Publish Brand to deliver a unique twist on the Classic Leather and Club C Ultraknit silhouettes. Entitled "Now / Never / Forever," the collaboration is intended "to break gender conformity and unite communities of all kinds," featuring unisex sizing that caters to all walks of life, backgrounds, and experiences. The project's progressive spirit is embodied in the high-density white text that runs along the side of the black Club C Ultraknit: "Today for Tomorrow / Morning til Night / Decompress and Relax / Let It Speak To You / Now / Never / Forever." The verbiage repeats on the laces to as a nod to the power of perseverance. Its Classic Leather counterpart features a white leather upper, navy heel tab, and three hues of pink layered on the foam midsole. The shoe's forefoot and insole is printed with a shortened version of the high-density text, "Publish – Today for Tomorrow: Now / Never / Forever." Both pairs are available now at and select retailers.