Pharrell and adidas Debut the Crazy BYW PW

Boost You Wear for the lifestyle basketball
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Image via: adidas

Image via: adidas

Following last month's teaser, we now get the scoop on Pharrell's new adidas silhouette. Made for basketball, the Crazy BYW PW has "AMBITION" inscribed on the vamp of the breathable knit upper, finished in vibrant red and yellow hues as a tribute to Los Angeles -- specifically, the city's famous fruit stands. Underfoot is adidas' new Crazy BYW (Boost You Wear) platform, blending BOOST technology in a podular construction, delivering a new level of comfort to lifestyle basketball. The shoe won't be available at retail, and instead will be gifted to a select lucky few chosen by the artist himself. That said, attendees at adidas' 747 warehouse event will be eligible to win this limited edition silhouette.

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