On the occasion of the brand's 15th anniversary, The Hundreds has launched its new flagship store, located on 501 N. Fairfax, just around the corner from the original shop on Rosewood. The interior is dominated by the skeletal sculpture of a giant mastodon seemingly rising up out of the concrete floor, a nod to an iconic L.A. attraction, the nearby La Brea Tar Pits. The fixture also incorporates a series of artifacts from The Hundreds lore, coated in tar and in keeping with the brand's Death from Below motif. They include the notorious Ben Baller chain, a brick from the New York store, an original RSWD New Era cap, a Back to the Future hoverboard and more. An exclusive Rosewood Collection accompanies the launch, available only at the new shop. The goods include a T-shirt emblazoned with a mastodon graphic, as well as an M-65 field jacket with a detachable quilted liner, each customized by Bobby Hundreds with screenprinted iconography referencing the last 15 years of The Hundreds. Check out the pieces in the gallery below, as well as more looks inside the new Fairfax store.
501 N. Fairfax Avenue | Map
Los Angeles, CA 90036