FKA Twigs Stars in Apple HomePod Ad Directed by Spike Jonze

Featuring a soundtrack by Anderson .Paak
Author:
Publish date:
spike-jonze-apple-homepod-ad

Apple's new HomePod ad draws on an impressive roster of talent: in front of the camera is the British songstress FKA Twigs, while behind the lens is filmmaker Spike Jonze, making a return to four-minute music videos, which is essentially what this clip is. The simple narrative kicks off with FKA Twigs coming home after a very long day, whereupon she instructs Siri to play something she'll like. "'Til It's Over" by Anderson .Paak begins to play, and things quickly get surreal, as FKA Twigs embarks on an apartment-bending dance routine literally bursting with color. (The nominal star of the ad -- the HomePod -- enjoys less than 10 seconds of screen time.) Watch the video below.