adidas has partnered with New York's Extra Butter to present an exclusive colorway of the AlphaBOUNCE Beyond, one of the few cross training shoes on the market built for running with heel to toe cushioning. It features a seamless upper and springy BOUNCE, finished in a white and aero blue palette inspired by VO2 Max training. (For the uninitiated, VO2 Max is the measurement of the maximum amount of oxygen that an individual uses during intense exercise.) In honor of the release, Extra Butter will offer complimentary services for runners throughout the month, including livestreamed VO2 Max testing on a custom Woodway treadmill, followed by a session in the NormaTec recovery space. Additionally, Extra Butter and adidas will host a series of free runs and yoga sessions.
Retailing for $130, the kicks will be available March 16th through March 28th at the Extra Butter pop-up on 101 Stanton Street (a block away from the store at 125 Orchard Street) and shop.extrabutterny.com.
Release Date: 3/16/18 (Friday)