Nike Is Launching Sneaker Design Workshops in Select Cities for Air Max Day - Freshness Mag

Nike Is Launching Sneaker Design Workshops in Select Cities for Air Max Day

Sign up now for sessions at Paris, London, New York, Seoul, Shanghai and Tokyo
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Image via: Nike

Image via: Nike

In celebration of Air Max Day 2018, Nike will be conducting a series of sneaker design workshops in Paris, London, New York, Seoul, Shanghai and Tokyo. Operating from March 22nd to April 15th, the Nike: ON AIR workshops will allow participants to engage in the Nike footwear design processes (no prior experience necessary), ultimately creating 1 of 10 Air Max icons for each city -- taking inspiration from what their respective city means to them -- and leveraging creative sessions that will encompass the briefing, concept building and mood boarding stages of design.

In each city, the top three designs will be chosen and turned into 3D designs, eventually going up for a global vote on nike.com/onair. You can also go to the site now for instructions on how to sign up for each of the six cities. Once the workshops have wrapped up, the top vote-getters per city will go into production and subsequently be made available at a later date.