adidas Unveils the adizero Boston 7 for the 2018 Boston Marathon

Featuring a lighter and faster build
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Image via: adidas

Image via: adidas

With the 2018 Boston Marathon a month away, adidas has taken the wraps off a limited-edition adizero Boston 7 inspired by the event. The design features a blue and yellow color palette borrowed from the B.A.A. (Boston Athletic Association), along with the signature Boston Marathon unicorn on the heel. Additional thematic design notes include the B.A.A. logo on the tongue and Boston landmarks on the removable sock liner. In terms of performance improvements, there's breathable engineered mesh on the forefoot, redesigned tongue and heel based on insights from ARAMIS motion-capture testing, and a symmetrical energy rail working in tandem with BOOST cushioning for increased stability. 

Retailing for $120, the 2018 Boston Marathon edition of the adizero Boston 7 drops March 23rd at adidas.com and the Boston Marathon adidas RunBase, as well as the 2018 John Hancock Sports & Fitness Expo starting on April 13.

Release Date: 3/23/18 (Friday)