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Nike Launches Unlaced, an Online Women's Sneaker Boutique

This week's featured product centers around Nike Air Max
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Image via: Nike

Image via: Nike

With Unlaced, Nike offers women a digital sneaker boutique where customers can avail themselves to a "thoughtful selection of footwear, inclusive of expanded sizes, high-performance styles and exciting collaborations." The site, available to shoppers in the U.S. and the U.K., will feature products that are updated as often as weekly, beginning this week with various Air Max styles, including new and limited colorways of the Air Max 97, Air VaporMax, Air Max 270 and more. Additionally, Nike will tap creatives and athletes who will lend their expertise on sneaker style through weekly stories, profiles or photo diaries. Every month, one of these experts will unveil a Nike sneaker collaboration that shoppers can purchase in limited quantities. Check out some of the exclusive kicks available at the site below, then head over to to begin your shopping experience. For those who prefer brick-and-mortar stores, Nike Unlaced shop-in-shops will open in existing Nike locations in cities around the world beginning this summer.