Reebok Classic's New DMX Fusion Is Inspired by the Past but Styled for the Future

Carrying on the legacy of the DMX Run 10
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Image via: Reebok

Image via: Reebok

Today sees Reebok Classic launching the new DMX Fusion, a modern reinterpretation of the brand's iconic running shoe, the DMX Run 10 from 1997. Over two decades later, the new lifestyle silhouette carries on the legacy of its predecessor by bringing back Reebok's DMX technology, featuring "moving air" that adapts to the motion of the wearer to deliver superior cushioning and stability where they're needed. That proprietary system is combined with a sleek ULTRAKNIT upper, alongside clean lines and minimal branding for a contemporary look. Retailing for $130, the Reebok DMX Fusion is available now in introductory Black and White colorways at reebok.com.

Check out the accompanying campaign imagery below, shot by street photographer Christopher Rajaon (aka Samourai Parisien) and featuring Alexandre Dalliance, founder of headwear brand Millinsky; Paris-based fashion journalist Barbara Malewicz; and Bangkok-based model Pk Vanasirikul.