This Limited-Edition New Balance 990v4 Celebrates the Silhouette's Heritage - Freshness Mag

This Limited-Edition New Balance 990v4 Celebrates the Silhouette's Heritage

Featuring the original $100 price tag
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Image via: New Balance

Image via: New Balance

Back in 1982, New Balance launched its game-changing 990 silhouette, hailed at the time as the most innovative runner on the market, thanks to a build that delivered stability, cushioning and flexibility, all in one shoe. The 990 was also the first athletic shoe to debut at a $100 price point, and went on to smash sales projections despite the prohibitive price. In honor of its heritage, New Balance is set to release a "1982" 990v4, done up in a classic grey colorway and limited to just 1,500 pairs worldwide. The made-in-USA kicks will retail for its original 1982 price of $100. The release date is set to for April 14th, with the stateside retailers carrying the "1982" 990v4 listed below.

Release Date: 4/14/18 (Saturday)

New York City, NY – New Balance, 150 5th Ave

Atlanta, GA – Foot Locker, Greenbriar Pkwy SW

Palo Alto, CA – Shoe Palace, 451 University Ave

Philadelphia, PA – Kicks USA, Roosevelt Mall, 2339 Cottman Ave

San Francisco, CA – New Balance, 856 Market St

Washington, D.C. – YCMC, 1060 Brentwood Rd NE

Windsor Mill, MD – YCMC, Security Mall, 6901 Security Blvd