G-Shock and New Era Celebrate 50 Years of the McDonald's Big Mac

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Love it or hate it, the double-decker burger known as the Big Mac is an enduring culinary icon. The McDonald's flagship sandwich turns 50 years old this year, and in honor of the occasion, the Golden Arches is teaming up with G-Shock and New Era on a pair of celebratory collaborations. First up is a special-edition G-Shock DW-6900, featuring a graphic representation on the dial that depicts the various layers of the Big Mac, surrounded by a black resin case and matching black band. The timepiece is joined by a New Era 9FIFTY snapback cap, done up in black with a golden arches emblem at the front of the crown and Big Mac embroidery on the side. Limited to 1,000 pieces each, both items will be available to customers in Japan starting April 14th through rakuten.co.jp.

Release Date: 4/14/18 (Saturday)