The Build on the New Parley x adidas UltraBOOST Is Equivalent to 11 Plastic Bottles - Freshness Mag

The Build on the New Parley x adidas UltraBOOST Is Equivalent to 11 Plastic Bottles

Featuring special editions of the UltraBOOST and UltraBOOST X
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Image via: adidas

Image via: adidas

Parley for the Oceans has joined forces once again with adidas, and this upcoming release continues both brands' mission of raising awareness around the threat of marine plastic pollution. The collaboration spans two running silhouettes, the UltraBOOST Parley and the women's UltraBOOST X, both featuring palettes inspired by the colors of urban harbors. Each pair from the collection is built with a Primeknit upper made with 85% Parley Ocean Plastic, an eco-innovative material created from upcycled marine waste that's roughly equivalent to 11 plastic bottles. Underfoot is the industry-defining BOOST midsole, constructed from sustainable materials, and a Continental Rubber outsole made with natural materials. 

An integrated NFC chip in the right shoe also provides wearers with essential information regarding plastic pollution, accessible via their phones with one simple tap. Users can also learn more about the collaboration, how to reduce plastic consumption and how to participate in future initiatives.

Expect the kicks to drop April 16th at select adidas retailers and adidas.com.

Release Date: 4/16/18 (Monday)