After kicking off its 3:AM series in New York City, Reebok has arrived in Atlanta to continue its exploration of late-night creativity. The brand partnered with local creative agency LVRN (LoveRenaissance) and the artist FRKO RICO to examine how the city sparks creativity in the late-night hours. Their exploits are documented in a new short film that tours Atlanta hot spots like the Little Five Points district, as well as the Cascade roller-skating rink and City of Ink tattoo parlor.
As part of the project, Reebok will be launching a 3:AM capsule collection featuring apparel and footwear made in collaboration with LVRN and FRKO RICO. The goods take the form of the Workout Plus 3AM ATL, LVRN Classic Leather and FRKO Classic Leather, as well as three T-shirts and one hoodie. The limited-edition collection will be available starting April 27th exclusively at select Foot Locker stores, footlocker.com and reebok.com.
Release Date: 4/27/18 (Friday)