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Noah's New Collection Encourages You to "Enjoy Life!"

The brand embraces its skateboarding roots
Image via: Noah

Image via: Noah

Noah's latest collection is based on a simple tenet. As brand founder Brendon Babenzien puts it, "If we are not enjoying ourselves at work, than we have failed." Part of that enjoyment, at least for Babenzien, was skateboarding, an activity he believed would have to be left behind as his business grew. He's since forced his adult brain to realize that "anything that makes us happy should be on the table." Stemming from that belief is Noah's new "Enjoy Life!" capsule, featuring a hoodie, tee, sweat shorts and skate deck, all featuring a decidedly fishy graphic. The goods are available starting today at