Virgil Abloh's "UNC" Air Jordan 1 Released Today With No Warning

If you happened to open your Nike SNKRS app some time between 1 and 2 pm EDT, it's likely you noticed a surprise launch: the UNC colorway of Virgil Abloh's Air Jordan 1, which isn't supposed to release here in the U.S. until June (though various international markets will get an early crack at the shoe on May 30th). If you fortune was on your side today, you were actually able to nab a pair, followed by the always welcome "Got 'Em" notification. The rest of us, meanwhile, will have to remain vigilant, as this is a tactic that Nike may continue with future hyped releases.