Nike Debuts New Soccer Themed Collections From Virgil Abloh and Kim Jones - Freshness Mag

Nike Debuts New Soccer Themed Collections From Virgil Abloh and Kim Jones

To coincide with the World Cup
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Image via: Nike

Image via: Nike

Nike has called on the services of Virgil Abloh and Kim Jones to create individual collections centered around the "beautiful game" from their distinct and unique perspectives. For Abloh, the sport of soccer is a vehicle to explore memories of his youth, combined with his talent for mixing lifestyle and sports branding. The resulting collection, dubbed "Football, Mon Amour," is bold and visceral, predicated on the typography of printed sponsor logos on European uniforms. On the footwear side, Abloh's take on the Flyknit Zoom Fly ties back to his rendition of the Mercurial.

For Kim Jones, the collaboration takes on a cerebral bent, wherein soccer's traditional uniform -- including the short, jersey and pre-match jacket -- is reworked in new cuts, emphasizing recalibrated proportions. The resulting pieces, produced by Italian craftsmen, recall DIY London punk style from the '70s and '80s. That same aesthetic informs his Jones' Air Max 360 High, which combines the silhouette of the Mercurial with three of his favorite Nike shoes: the Footscape, Vandal and Air Max 97.

The Nike x Kim Jones "Football Reimagined" collection launches June 7 on nike.com and select retail locations globally. The Nike x Off-White "Football, Mon Amour" collection follows a week later on June 14.