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adidas Is Auctioning Celebrity-Designed Sambas for London Pride 2018 - Freshness Mag

adidas Is Auctioning Celebrity-Designed Sambas for London Pride 2018

New looks courtesy of Pharrell, David Beckham, Kate Moss and more
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Image via: adidas

Image via: adidas

adidas enlisted British DJ Fat Tony to spearhead its new "Prouder" campaign, coinciding with London Pride 2018 and featuring a unique collection of adidas Sambas, each designed by a roster of "global creatives." Some of the more recognizable names on the list -- all recruited by Fat Tony -- include Pharrell, David Beckham, Blondey McCoy, New Order, Kate Moss, Rita Ora, Elton John and more. The shoes will be on display from July 4 - 10 at the HENI Gallery in Soho for London Pride Week, after which they'll go up for silent auction on eBay. Proceeds will go the Albert Kennedy Trust, an organization that works with homeless LGBT youth in the UK. Check out some of the redesigned Sambas in the gallery below.