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Nike's New Los Angeles Store Will be Stocked by Locals

Nike by Melrose opens July 12th
Image via: Nike

Image via: Nike

Representing the first example of the Nike Live store concept, the Swoosh's newest retail outpost in Los Angeles will be located on 8552 Melrose Avenue in West L.A. Even though the store will have "pop-up vibes," operating like an experimental digital-meets-physical space, Nike by Melrose will be a permanent fixture in the neighborhood, offering merchandise largely determined by data provided by NikePlus members in Los Angeles. Shoppers can expect a selection of city-specific styles, best-sellers and essential Running, Training and Sportswear product, the latter curated by Nike digital commerce data and stocked on a bi-weekly basis. Check out a virtual tour of the store below, and expect the grand opening to take place on July 12.

Nike by Melrose
8552 Melrose Avenue | Map
West Hollywood, CA 90069