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Virgil Abloh Sold Custom Air Force 1s for SSENSE - Freshness Mag

Virgil Abloh Sold Custom Air Force 1s for SSENSE

For the retailer's "Cutting Room Floor" exhibition
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Image via: SSENSE

Image via: SSENSE

Having overseen his first runway show as the Men's Artistic Director for Louis Vuitton, Virgil Abloh decamped to Montreal for a new project with luxury retailer SSENSE. Abloh appeared in-store yesterday at the new Montreal flagship, where he kicked off the first day of the store's "Cutting Room Floor" exhibition. Shoppers in attendance had the opportunity to get their hands on a collection of white-on-white Nike Air Force 1s, customized via black permanent marker by Virgil himself. Exclusive pieces from the OFF-WHITE x Rimowa collaboration were available for purchase as well.