Read All About It: Supreme Is on the Cover of Today's New York Post

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Image via: New York Post

Image via: New York Post

In honor of Supreme's upcoming Fall/Winter 2018 collection, the long-running streetwear brand is going old school to announce the seasonal launch. The brand's iconic box logo is front and center on the cover of today's New York Post, the daily tabloid newspaper owned by Rupert Murdoch's News Corp conglomerate. In a development that should surprise absolutely no one, copies are already popping up for resell on eBay and social media. Leave it to Supreme to make print media cool again.