END. has opened the doors to its new London flagship store, located on Broadwick Street in Soho. Designed in partnership with Brinkworth, the 8,500 sq ft space is END.'s largest to date. Its aesthetic is similar to the retailer's Glasgow and Newcastle flagships, featuring premium materials like marble, stainless steel and maple, resulting in large, monolithic landscapes. Inside, luxury designers, streetwear and contemporary fashion is spread across two floors, complete with a large sneaker wall wrapping around the entire corner of a glazed façade. The first floor also includes a launch space with digital screens displaying product releases and promotions. iPads are available for customers to shop endclothing.com in-store, allowing them to view the latest editorial content and industry news. Be sure to check it out if you're in the area.
59 Broadwick Street | Map
Carnaby, London W1F 9QH, UK