Reebok Launches #SplitFrom Campaign in Honor of New Sole Fury Silhouette - Freshness Mag

Reebok Launches #SplitFrom Campaign in Honor of New Sole Fury Silhouette

Including a zine shot by Marcus Hyde
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Image via: Reebok

Image via: Reebok

To accompany the launch of its new Sole Fury silhouette, Reebok has initiated the #SplitFrom campaign, inspired by the shoe's split cushioning construction. The innovation, originally developed in the '90s, exemplifies the importance of departing from conventional design -- a calculated move that embodies the notion of addition by subtraction. 

The hallmark component of the new campaign is an exclusive zine, shot by A-list celebrity photographer Marcus Hyde, featuring six visionary young creatives who possess the same forward-thinking spirit. They include Hyde himself, along with filmmaker Tyler Ross, NYC-based female music collective DISCWOMAN, celebrity stylist Jahleel Weaver, fashion designer Matthew Adams Dolan and professional boxer/trainer Jeremiah Maestre.  

Check out the campaign video and imagery from the zine below. Retailing for $90, the Reebok Sole Fury launches November 8th at reebok.com and Champs Sports

Release Date: 11/8/18 (Thursday)