To accompany the launch of its new Sole Fury silhouette, Reebok has initiated the #SplitFrom campaign, inspired by the shoe's split cushioning construction. The innovation, originally developed in the '90s, exemplifies the importance of departing from conventional design -- a calculated move that embodies the notion of addition by subtraction.
The hallmark component of the new campaign is an exclusive zine, shot by A-list celebrity photographer Marcus Hyde, featuring six visionary young creatives who possess the same forward-thinking spirit. They include Hyde himself, along with filmmaker Tyler Ross, NYC-based female music collective DISCWOMAN, celebrity stylist Jahleel Weaver, fashion designer Matthew Adams Dolan and professional boxer/trainer Jeremiah Maestre.
Release Date: 11/8/18 (Thursday)