French luxury house Louis Vuitton has launched "Now Yours," a customization program that allows shoppers to put their personal design spin on the brand's Run Away sneaker, as well as men's ready-to-wear staples. Custom options begin with a choice of materials, including full calf leather, full alligator or a combination of the two. From there, thirteen different zones can be defined, ranging from the tongue to the outsole, along with nine color options. Initials can also be hot-stamped on the heel or quarter panel. Once the design is finalized, the sneaker is made in-house at the LV workshop in Fiesso, Italy.
"Now Yours" is available now at Louis Vuitton's New York 5th Avenue and Los Angeles Rodeo Drive stores.