French luxury house Louis Vuitton has launched "Now Yours," a customization program that allows shoppers to put their personal design spin on the brand's Run Away sneaker, as well as men's ready-to-wear staples. Custom options begin with a choice of materials, including full calf leather, full alligator or a combination of the two. From there, thirteen different zones can be defined, ranging from the tongue to the outsole, along with nine color options. Initials can also be hot-stamped on the heel or quarter panel. Once the design is finalized, the sneaker is made in-house at the LV workshop in Fiesso, Italy.

"Now Yours" is available now at Louis Vuitton's  New York 5th Avenue and Los Angeles Rodeo Drive stores.  

Louis Vuitton "Now Yours" Run Away

Louis Vuitton "Now Yours" Run Away

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