On the East Coast, the big swells that local surfers look for occur during the Atlantic hurricane season from August to November. ALIFE is capitalizing on the time of year to release a surfboard made with native New York surfboard shaper Mark Petrocelli of Faktion Surfboards. Each stage of the production of the five unique surfboards, including shaping, sanding and polishing, was done by hand entirely by Mark.

The result is an egg-shaped 6-foot-long shortboard featuring a single fin set up. Retailing for $1,400, the ALIFE Surfboard is available now at alifenewyork.com.