Nike Debuts Adapt BB Power-Lacing Basketball Sneaker

A personalized performance sneaker for everybody
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Image via: Nike

Image via: Nike

Today, Nike debuted its latest lace engine technology in the Adapt BB. This basketball sneaker builds on the power lacing technology from the HyperAdapt 1.0 which released back in 2016.

With the introduction of the Adapt BB, the basketball sneaker becomes a signature sneaker for whoever the wearer is; thanks to its ability to connect to a paired FitAdapt app which remembers how tight or loose you prefer to wear the sneakers. It can also change based on situation, whether you are in-game, warming up or just sitting on the bench. Additionally, each shoe can be controlled separately. 

The Nike Adapt BB gets to work when a player's foot steps into the sneaker. "A custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute chord) to secure the foot throughout the range of movement," says Nike in its press release. 

Eric Avar, Nike's VP Creative Director of Innovation said, "We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes. "

You can pre-order the Nike Adapt BB now for $350 on nike.com. It will ship on February 16.

Release Date: 2/17/19 (Sunday)