Nike Launches BHM Collection Alongside New Leadership Program

Combining a message with community outreach
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Image via: Nike

Image via: Nike

Nike continues its annual tradition of celebrating Black History Month with a new "BHM" collection for 2019. This year's collection will feature the LeBron 16 "Equality" Home/Away versions, Kyrie 5, PG3, KD11, Air Jordan Why Not Zer0.2, Air Jordan 1 "Equality", Air Jordan 2, Air Force 1 Utility, NikeCourt Flare 2.0, and two versions of the Converse Chuck 70 High Top.

In addition to launching a collection to celebrate African American culture and athletes, Nike is also reaching out to communities the same way athletes are. "In sport, there's a movement happening where athletes are inviting others to discover the full side of who they are, through finding their voices and improving their communities," says Jonathan Johnsongriffin, Senior Creative Director for Nike Basketball.

To get communities involved with civic programs, Nike has already partnered with PeacePlayers International and MENTOR to expand their youth programs and communities. Starting tomorrow, January 18, Nike will launch the Future Varsity program in Atlanta which will provide 14 young African Americans with leadership training. The six month program will pair participants with mentors from both Nike and the outside world.

The Nike "BHM" collection will launch on January 21 via the SNKRS app. The LeBron 16s will retail for $185 each, Kyrie 5s will cost $130, PG3s hit at $110, KD11s for $150, the Why Nots for $125, the AJ1 for $120, the AJ2 for $190 and the AF1 Utility for $200.

Release Date: 1/21/19 (Monday)