For its Spring/Summer 2019 collection, Noah and founder Brendon Bebenzien once again look to the past and this reinterprets surf and skate clothing from his youth.
"Before surf and skate brands accounted for billions of dollars, there was a lot less to lose, and companies were being run by young, fun people. The designs of the clothing and the visuals that accompanied them reflected that pure, youthful exuberance. SS19 looks back to that time to remind ourselves that if it's not fun, you're wasting your time," Bebenzien explains.
The collection is definitely more playful with a slew of bright beach-ready neons and bold italicized Noah logo. Additionally, playful wave graphics, floral prints, and animal prints and graphics also make up the collection.
You can purchase the Noah Spring/Summer 2019 collection now at its flagship store in New York, on noah.com and at DSMLA. DSM London will drop the collection on February 14 and Noah Tokyo will release the collection on February 16.