adidas Officially Announces 'Game of Thrones' Ultraboosts

Winter is here on March 22
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Image via: adidas

Image via: adidas

After months of leaked previews, adidas has officially announced and unveiled its upcoming Game of Thrones Ultraboost collaborations for the final season of the show.

Six limited edition sneakers will represent the "characteristics, colors and details of the heroes and villains to which they refer," reads the adidas press release. As always, each pair of Ultraboosts will feature a BOOST sole and Primeknit upper.

adidas Running general manager Uncini Manganelli said, "Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a store."

The six collaborations include the Night's Watch, Targaryen Female, Targaryen Male, White Walker, Lannister and Stark. Each pair will retail for $180 and will be available March 22 on adidas.com, the adidas app and at select retailers.

Release Date: 3/22/19 (Friday)