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Supreme Wins Trademark Battle Against Supreme Italia in China

A small step towards eliminating fakes
Image via: Supreme

Image via: Supreme

Back in April, James Jebbia of Supreme spoke out in a rare interview about counterfeit Supreme brands, namely Supreme Italia who managed to con Samsung into thinking they were the real brand.

Now, according to The Drum, Supreme has won its trademark battle against Supreme Italia in China. The report states that the China Trade Mark Office (CTMO) has removed two trademarks for "ITSupremeNow" from Supreme Italia, owned by International Brand Firm Limited.

Supreme currently owns no trademarks in China but has 85 pending trademark applications in the country. This decision comes on the heel of Supreme Italia opening two retail locations in Shanghai and selling counterfeit items with Supreme's iconic logo and collaborations.

This decision is a small victory for Supreme in what is sure to be a long fight against multiple counterfeiters.