The poster and video play on the idea of a lost shipment from 1985 and provide a telephone number to call. Once you dial it, you are briefing told you've reached Nike HQ before static picks up and a person named Jim starts talking. He says he's found the missing shipment and that "supernatural" properties surround the shipment. He gives you GPS coordinates (34.04031, -118.26688) to meet him on June 12.
If you type in the coordinates they lead to Downtown Los Angeles right around the Staples Center on the corner of W. Pico Boulevard. and S. Flower Street. Fans will have to patiently wait one more day for a possible unveiling. Stranger Things season 3 airs on July 4.