Nike Sportswear Announces N. 354, THE10TH and D/MS/X Labels

Celebrating experimentation, utilitarian problem-solving and vanguard style respectively
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Image via: Nike

Image via: Nike

Nike Sportswear has just announced three new labels: N. 354, THE10TH and D/MS/X.

The three new labels are a celebration of Nike's legacy in experimentation, utilitarian problem-solving and vanguard style respectively. For N. 354, the Department of Nike Archives (DNA) is tapped into for its rich history of prototypes and multiple tests and trials of silhouettes. THE10TH celebrates co-founder Bill Bowerman who served in the 10th Mountain Division of the U.S. Army and will focus on the outdoors. Finally, D/MS/X (pronounced dimsix) looks towards fringe sports like urban motocross.

The three new Nike Sportswear labels will debut in stores this month.