G-Star RAW Launches Dyed by Nature Collection

Utilizing upcycled plant waste
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Image via: G-Star RAW

Image via: G-Star RAW

G-Star RAW continues its collaboration with EarthColors by Archroma to bring us collections that feature garments dyed with upcycled plant waste.

Specifically, the Dyed by Nature collection uses palmetto leaf leftovers and beetroot waste to dye jeans, denim jackets, shirts, T-shirts, and sweats for both men and women. Three colors are created, two from the palmetto leaf and one from the beetroot. As a brand, G-Star is combining eco-friendly fibers like organic cotton, recycled cotton and TENCEL with EarthColors by Archroma dyes for sustainability and eco-consciousness.

The collection is available now via g-star.com.

To learn more about company's that focus on sustainability, check out our Fresh + Green segments.