Jumpman Jumps Over the Rest of the Competition as NBA's Richest Shoe Deal

Even after retirement, MJ is still the GOAT
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Image via: Sports Illustrated

Image via: Sports Illustrated

Forbes has just put out their compilation of the NBA's richest shoe deals and no one comes close to Michael Jordan's Jordan Brand.

Even in retirement the G.O.A.T. is still raking in the big dollars with JB taking in $3.14 billion in the fiscal year ending in May 2019. That's up 10% from their 2018 numbers. The annual cut for MJ himself is around $130 million, way above LeBron James who sits in second with $32 million.

The rest of the top Nike/JB sponsored athletes include Kevin Durant with $26 million, retired player Kobe Bryant with $16 million, Zion Williamson who hasn't even taken the court yet for Jordan Brand at $13 million, Russell Westbrook with $12 million, Kyrie Irving with $11 million and Giannis Antetokounmpo with $10 million. Nike and Jordan Brand hold almost three-fourths of the market for NBA players' sneakers worn on-court with 62.6% and 9.4% respectively. adidas with James Harden ($14 million) has 15.8%, Under Armour with Stephen Curry ($20 million) has 4.6%, PUMA with 2.1% and others with 5.6%.

In related news, the Air Jordan 1 "Obsidian" releases tomorrow.