Even in retirement the G.O.A.T. is still raking in the big dollars with JB taking in $3.14 billion in the fiscal year ending in May 2019. That's up 10% from their 2018 numbers. The annual cut for MJ himself is around $130 million, way above LeBron James who sits in second with $32 million.
The rest of the top Nike/JB sponsored athletes include Kevin Durant with $26 million, retired player Kobe Bryant with $16 million, Zion Williamson who hasn't even taken the court yet for Jordan Brand at $13 million, Russell Westbrook with $12 million, Kyrie Irving with $11 million and Giannis Antetokounmpo with $10 million. Nike and Jordan Brand hold almost three-fourths of the market for NBA players' sneakers worn on-court with 62.6% and 9.4% respectively. adidas with James Harden ($14 million) has 15.8%, Under Armour with Stephen Curry ($20 million) has 4.6%, PUMA with 2.1% and others with 5.6%.
In related news, the Air Jordan 1 "Obsidian" releases tomorrow.