Spanning men's, women's and kids pieces, the selection includes tees, hoodies, dresses and a tote bag. Dubbed "Rise Again," this collection is the second between the artist and brand. Verdy's typography is used for the phrases like "Rise Again," "Break the Mold" and "Where Dreamers Become Doers." The campaign features model Ayumi Turnball and LA creative Anwar Carrots.
Verdy has this to say about the new collection:
"Reaction to the previous collection was far greater than I imagined. I wanted to try something different with UT. While the previous collection project was for women’s UTs, I was surprised to see so many men wearing them. So this time I wanted to also create men’s items and I’m delighted this has come to fruition. We’ve also refined the silhouette and paid particular attention to elements in addition to graphics. We’ve also learned from the previous effort, and the typography and graphics work are more in harmony, expressing my ethos even better."
You can pick up the new UNIQLO UT x Verdy collection now at UNIQLO 5th Avenue and online at uniqlo.com. Prices range from $9.90 for the kids hoodies to $29.90 for the dresses and adult hoodies. In related news, UNIQLO UT recently featured artist Yoon Hyup for a Disney collaboration.