Reebok has just introduced the new Question Mid Heart Over Hype sneaker alongside Philadelphia 76ers guard Josh Richardson.
The first silhouette in the "Heart of Hustle" series, which will highlight specific aspects of Allen Iverson's life, the sneaker is a celebration of the city of Philadelphia and those who prioritize energy, passion and determination over flash.
In the campaign, Richardson gets acclimated with his new city and the residents paint a picture of what "heart over hype" truly means. "There are so many unmistakable traits that define the city and the people of Philadelphia like hard work, resilience and grit," says Richardson.
Fans can purchase the new Question Mid Heart Over Hype on December 23 for $150 via reebok.com and from the Foot Locker family of brands. Back in October, Reebok teamed with BBC for a capsule collection.
Release Date: 12/23/19 (Monday)