Woolrich has launched an all-new way for customers in New York City to test their product while experiencing blizzard-like conditions with its first-ever Snow Room.
Alongside an art installation from artist Joshua Vides, the Snow Room was developed with Italian company Techno Alpin. Not only does it simulate snow and ice fall, but it also drops temperatures inside the room to below 20 degrees Celsius. The installation runs until the end of the month at the Woolrich flagship store in SoHo and customized parkas are available for purchase for $1,500 each with all proceeds being donated to the Bowery Mission.
Check out the Snow Room for yourself and revisit the Woolrich x N.HOOLYWOOD collaboration from earlier this year.
121 Wooster Street
New York, NY 10012