If you were into fashion back in the early 2000's in New York's SoHo area, you knew the area was just starting to come up and grow its identity. One of the first stores to really put the area and various designers and brands on the map was Opening Ceremony.
When Carol Lim and Humberto Leon opened the store back in 2002, they probably had no idea that the 35 Howard Street location would grow into the iconic landmark it is now in lower Manhattan. So it's surprising that one day after OC was acquired by Farfetch-owned New Guards Group, the duo announced via the brand's Instagram page that they will be closing all physical retail store locations for Opening Ceremony sometime this year.
New York, Los Angeles, London and Tokyo will no longer be home to physical storefront locations for the brand. However, the duo did say that the brand will live on and that they will focus on growing the brand with their new partners and expand the brand's designs and clothing.
You can read the full letter, spread across three posts, below. "This is a thank you letter. As children of immigrants who grew up in the suburbs, looking through magazines to learn about what was happening in fashion and culture, we feel incredibly lucky to have been able to even start this company," the duo writes. It truly is a sad day in the fashion world today but this isn't the last we'll hear or see Opening Ceremony, it's just a new dawn.