Woolrich has recently released its Fall/Winter 2020 lookbook.
For the new season, the brand will be doing four separate drops. The first drop is aimed at the urban consumer with ripstop and waterproof polyester puffers, GORE-TEX jackets and a mackintosh and blazer with Thermore padding. Drop two will have Teton Canvas anoraks Stretch Fabric down jackets and Eco Ramar fabric pieces. For the third release, the outdoors inspires Buffalo Check parkas and GORE-TEX Storm Jacket.
Finally, the fourth drop will feature an Arctic Parka Series that celebrates 190 years of Woolrich history. The series of jackets is broken down into LUXE, TECH and ECO. Starting with the LUXE parka, it's crafted from charcoal wool twead and Storm System technology by Loro Piana. The TECH parka is made from GORE-TEX and Graphene, offering warmth but also weather resistance. Eco-friendliness is the theme for the ECO parka as it's made from Byrd Cloth, a 100% organic cotton. Lining is created from 100% recycled polyester while insulation is recycled down and the buttons are made from beetroot.
Check out the looks below. Last month, the brand launched a Snow Room in NYC to simulate harsh winter conditions and how its products are made to tackle them.