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KUON Fall/Winter 2020

Stripes and patchwork heaven
Image via: KUON

Image via: KUON

Founded in 2015 by designer Shinichiro Ishibashi, Japanese label KUON means "eternity," "remote past or future," and "permanence." Through a design philosophy of addressing social agenda through design, the brand challenges the norms on vintage textile.

For Fall/Winter 2020, KUON has taken inspiration from Englishman William Adams, who settled in Japan during the Edo period. Workwear pieces feature heavily patterned designs, denim patchwork and more.

Check out the full looks below and head over to to learn more.