Pushing innovation, LEGO has managed to bring the beloved characters from the video game to life with its new sets. The LEGO Super Mario sets recreates your favorite adventures by using interactive bricks and figures that you control to collect coins, defeat enemies like Goombas, Bowser Jr. and Bloopers, interact with Yoshi and more. A LCD display on Mario brings the action to life.
Julia Goldin, CMO and EVP of the LEGO Group said this:
“We are very excited to bring Mario into the physical world through interactive and social LEGO play. With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. added:
"I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
Check out a preview video below and expect the set to release later this year.