In an unprecedented move, LVMH announced on Sunday that it will convert its perfume and cosmetic production facilities to focus on the manufacturing and distribution on hydroalcoholic gel, used for hand sanitizer.
The company is doing its part to help fight the spread of COVID-19. Starting today, the production facilities of Parfums Christian Dior, Guerlain and Parfums Givenchy among others will produce bottles of hand sanitizer. LVMH will distribute and deliver these to authorities in France, free of charge, with Parisian hospitals being prioritized.
WWD reported that the company made this official statement:
"Given the risk of shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities."
In related news, Nike has closed its stores in select countries to fight the spread of the global COVID-19 pandemic as well.