A Closer Look at New Balance's Masks for Healthcare Professionals - Freshness Mag

A Closer Look at New Balance's Masks for Healthcare Professionals

A sneaker factory converted to help combat COVID-19
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Image via: New Balance

Image via: New Balance

New Balance converted its Lawrence, Massachusetts sneaker factory into a protective mask facility to combat COVID-19. Today we get a closer look at the masks.

Using their existing supply chain, New Balance was able to take the materials they had on-hand and shift to making masks. Fit and filtration ability were the key points of focus since they would be going to healthcare professionals on the frontline.

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The brand consulted with healthcare professionals and hospitals before finalizing the design. Five layers of polyurethane foam is combined with non-woven meltblown fabric and finished with nylon and polyester layers melted together with heat. Everything comes together with laces as straps, giving the masks a true look of a sneaker and the brand's DNA.

Here's what some other major fashion brands are doing to help flatten the curve and battle the spread.