Skip to main content

Vans Officially Welcomes Tony Hawk to Its Family As Global Ambassador

An extensive partnership between the two includes a new vert skating competition

Yesterday, Vans officially welcomed Tony Hawk to its family as a global brand ambassador.

Arguably the greatest skater of all-time, Hawk will join the brand in a partnership that will see him produce an all-new vert skating competition, continue color commentating for the Vans Park series and promoting the sport of skating all around the world. The 51-year-old skater dominated competitions from the day he turned pro in 1982 all the way until he retired in 2003. He pioneered and pushed the limits of the sport inventing tricks like the 900 and Kickflip McTwist.

Hawk made the following statement:

“Vans were the first skate shoes I ever wore, beginning in 1978. Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success. I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”

Hawk previously released a signature shoe with Lakai back in 2018 dubbed the Proto. Vans also recently launched its "Foot The Bill" customization program to help small businesses during this difficult COVID-19 period.