Fanatics founder Michael Rubin launched the "All In Challenge" earlier this week on his digital platform where athletes, celebrities, artists, musicians and more can offer up special items for auction or fan experiences for the starting price of $10 USD.
The purpose of this platform is to raise money and donations for food that will directly benefit kids, the elderly and frontline personnel during this battle against COVID-19. All the proceeds raised go directly to charities like Meals on Wheels, No Kid Hungry, America's Food Fund, Benefiting, World Central Kitchen and Feeding America.
Split between auctions and fan experiences, some of the unique auctions include Meek Mill's 2018 Rolls-Royce Phantom, a 3-on-3 pick up game with Shaq, home opener, jersey and dinner with Tom Brady and more. The fan experiences all start at $10 to gain 10 entries and go up to $100 for 200 entries. Exclusive experiences include an OVO package from Drake that features concert tickets, a flight on his Air Drake plane and partying with him in LA, an ultimate sports experience with tickets to every major U.S. sporting event from Michael Rubin, appearing in the next Kevin Hart movie and a one-day contract to join the Dallas Mavericks courtesy of Mark Cuban.
At the time of writing, $7,456,650 USD have been raised. In addition to this new digital initiative, Fanatics has also converted its factories that produce MLB gear into one that's making PPE for healthcare professionals.