Noah has announced that it will be releasing a special charity tee this week with 100% of all proceeds going to Direct Relief, a charity providing aid to frontline workers by equipping them with the necessary PPE to continue saving lives.
The "Thank You Core Logo" tee from Brendon Babenzien's brand will feature the Noah logo on the front with a medical cross and "THANK YOU" on the back with a heart. As COVID-19 is an ongoing pandemic with no clear end in sight, brands are shifting to offer whatever aid they can. Noah released the following statement on their Instagram account:
"Many of us have been seeking ways to help others in the midst of this crisis. We’ve felt a bit paralyzed as we make clothing. Not exactly essential at this point in time. But one thing we know for sure, money helps in times of need and there are great people doing great work who need support. All proceeds from our Thank You Core Logo Tee will benefit @directrelief."
The tee will be available from noahny.com on April 30. In related news, DSPTCH has created their own Face Coverings, with proceeds helping charities in the Bay Area.
Release Date: 4/30/20 (Thursday)