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Freshness Family,

Silence has long been the weapon of oppressors and fueled the divide within the United States. We (all humans) cannot stay silent on the issues of racism and systematic oppression that have plagued our nation for centuries. Police brutality is sadly, nothing new. These protests in the wake of the killings of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others before them are cries for justice, equality and humanity in the treatment of our African American brothers and sisters, cries that are constantly unheard. We are shouting that we firmly stand with them and want their voices to finally be heard.

The streetwear community is built off of Black Culture. It is a family of people who have come together through various struggles and experiences to create a means to share messages and heal. Over the years, the hip-hop music you listen to, the Air Jordan sneakers you covet, the various viral dances you’ve enjoyed, everything this platform was built upon, those are all gifts from the African American community.

In order to end racism, it starts with educating yourselves and the ones around you. Understand the timeline of slavery and constant struggle of being someone of African American decent. Understand the pain they’ve faced through the centuries. Understand the vicious cycle that hasn’t been broken because of institutions and systems designed to keep them down. Understand that they want to be able to walk down the street and not have to worry about being shot. Understand your own privileges. Take the time to see through the media messages that are all PR jargon and fake “wokeness.” And if you’re able, donate to funds (we’ve listed some below) that support the cause and will help bring about change, because #BlackLivesMatter.

Petitions for officers that murdered George Floyd to be fired and charged:
Color Of Change

Funds to donate to:
Minnesota Freedom Fund
Black Lives Matter
Bail Project
NAACP Legal Defense Fund
Justice For Breonna Taylor
Run With Maud GoFundMe
George Floyd Memorial GoFundMe
Campaign Zero